(BFW) Mondelez Mulls Sale of $3b Philadelphia Brand in Europe: Times



Mondelez Mulls Sale of $3b Philadelphia Brand in Europe: Times
2015-03-29 07:56:09.595 GMT


By Lyubov Pronina
(Bloomberg) -- Mondelez International considers auction of
$3b Philadelphia cream cheese brand in Europe, Sunday Times
reports, citing people it didn’t identify.
* Mondelez indicated to at least 1 potential buyer that
Philadelphia may be sold this yr
* Kraft Foods has option to buy back some brands it spun off
to Mondelez
* French dairy co. Lactalis is seen as another likely buyer


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To contact the reporter on this story:
Lyubov Pronina in London at +44-20-3525-8784 or
lpronina@bloomberg.net
To contact the editor responsible for this story:
Daliah Merzaban at +44-20-3525-3630 or
dmerzaban@bloomberg.net