(BFW) Asos Gains; Amazon May be Best Fit, Could Pay 5,000p, UBS Says


Asos Gains; Amazon May be Best Fit, Could Pay 5,000p, UBS Says
2014-10-06 11:12:49.573 GMT


By Gaurav Panchal
Oct. 6 (Bloomberg) -- Asos gains as much as 6.7%, up most
since Sept. 29; trades at 2,036p, vol. 35% of 3-mo.. daily avg.
* UBS says acquisition of Asos by Amazon would increase
strength and number of brand relationships, give access to a
fashionable, low price own-label offering
* Utilizing Amazon ad relationships, Amazon Prime customer
base, infrastructure, IT platform would have potential
to more than double current Asos margin: UBS
* Acquisition of Zappos, rollout of Amazon clothing has
hinted at Amazon’s ambition of increasing international
and clothing exposure: UBS
* Acquisition of Zappos, rollout of Amazon clothing has
hinted at Amazon’s ambition of increasing international
and clothing exposure: UBS</li></ul>
* Reiterates buy, PT raised to 4,050p vs 4,000p
* NOTE: Asos hit its 52-week high in Feb. at 7,050p
* Short Interest: 10% of shares out, about 4 days to
cover: Markit
* Short Interest: 10% of shares out, about 4 days to
cover: Markit</li></ul>


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Gaurav Panchal at +44-20-7392-0511 or
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