Anticipation high on Alibaba’s maiden results
NEW YORK, NY - SEPTEMBER 19: Traders work on the floor of the New York Stock Exchange while the price of Alibaba Group's initial price offering (IPO) is decided on September 19, 2014 in New York City. The New York Times reported yesterday that Alibaba had raised $21.8 Billion in their initial public offering so far. (Photo by Andrew Burton/Getty Images)©Getty
How do you grow when you are already huge? That is the question analysts and investors will be asking as they tune in for Alibaba’s first quarterly earnings report as a publicly listed company on Tuesday.
In September, the Chinese ecommerce company raised a total of $25bn on the New York Stock Exchange in a record initial public offering. Now valued at $243bn, Alibaba is second only to Google in size.
But everyone who bought Alibaba’s shares wants to know how the company can keep growing, given the inevitable declining returns to scale of platforms such as Taobao, the Ebay-like consumer-to-consumer website that has been the engine of Alibaba’s growth for the past five years.
They also will be keeping an eye out for any signals on how Alibaba plans to take on rival Tencent, which has a commanding lead in smartphone users thanks to its WeChat instant messenger app, and how it plans to make the leap from desktops to smartphones.
In addition to the big picture, though, analysts will be looking at some key numbers:
Revenues: Alibaba saw total revenue grow from $1.9bn in the 2011 financial year to $8.5bn in financial 2014. That 64 per cent compound growth rate is not sustainable, but analysts are still looking for robust growth in the region of 45 per cent. Ultimately most see this settling back: Goldman Sachs models revenues to grow by a compound annual rate of 25 per cent from 2016 to 2019.
GMV: Growth in any case is a function of gross merchandise value – the total merchandise sales by the third-party sellers on Alibaba’s China marketplace websites of Tmall and Taobao. GMV has already risen from Rmb663bn ($108bn) in 2012 to Rmb1,678bn in 2014, suggesting a two-year compound annual growth rate of 59 per cent, and doubly impressive given that overall retail sales in China are growing at a far slower pace of 12-13 per cent.
Nomura projects GMV to grow at a 30 per cent compound rate between 2014 to 2018, slightly below the growth they model in the expansion of Chinese ecommerce overall, as they believe Alibaba can keep its market share in most categories.
Many analysts are bullish because of the evolving structure of the Chinese economy: JPMorgan, for instance, believes that ecommerce will be 18 per cent of total Chinese consumption by 2018, up from 8 per cent currently.
Going mobile: Analysts are closely watching Alibaba’s shift from desktops to smartphones. The percentage of its gross merchandise value generated by mobile, which reached 32.8 per cent at the end of June compared with 12 per cent a year earlier. Given the wholesale switch to the mobile internet worldwide, but especially in China, keeping its top spot is especially important. Barclays expects Alibaba’s mobile GMV to outpace desktop by 2017 at Rmb1927bn vs Rmb1770bn, respectively, up from Rmb319bn vs Rmb1359b in 2014.
Alibaba has been searching for a killer app to challenge the leadership of Tencent’s WeChat and QQ, China’s most popular smartphone applications. In June, Alibaba bought UCWeb, a popular mobile browser company, and the two have announced a bid to jointly develop Shenme, a mobile search engine. Alibaba has also been working together with Quixey to design a similar mobile gateway app using Quixey’s app search engine. Analysts will be keen to hear any further explanation of Alibaba’s mobile strategy.
C2C to B2C: While Taobao has been the engine of Alibaba’s growth since the end of the last decade, the company has been moving the emphasis to Tmall, its business-to-consumer site that hosts larger retailers. Taobao accounts for 69 per cent of GMV compared with Tmall’s 31 per cent, but the two shares should be equal by 2017, according to iResearch, a Beijing internet research group.
Monetisation rate: Alibaba’s monetisation rate is relatively low – “plenty of room for improvement” as a report by Barclays points out – but some view that as the promise of substantial eventual upside. Barclays estimates the monetisation rate at 2.55 per cent for financial year 2014.