UBS Evidence Lab: Mythbusters – Top 10 client surprises so far
* We have been on the road meeting with London and US investors
Our recent sector relaunch and work with UBS Evidence Lab has thrown up several big
surprises for investors based on the results from our pricing analysis of 46,000 SKUs
and our Chinese/US surveys. This note sets out the top ten of these investor surprises
and the charts which debunk each of these common misconceptions. Burberry, LVMH
and Kering are our key Buy calls in soft luxury. We prefer Richemont in hard luxury. We
are more cautious on Prada, Ferragamo and Tod's where we have Sell ratings.
* Myth #1: Handbags are most competitive at €1,500-€2,000
Investors are worried that handbag brands have upscaled too far. But SKU distribution
analysis by UBS Evidence Lab contradicts the consensus view that the €1,500-€2,000
handbag price point is too crowded. We see the absolute luxury & entry price points as
best placed. We believe that pricing power is strongest at the absolute luxury
positioning (>€2,500), while those brands with a strong offer at c€1,000 are best
placed to gain volume share. Louis Vuitton, Gucci and Burberry have the highest offer
around €1,000. Louis Vuitton has 37% of SKU's >€2,500 (industry 22%); given the
strength of brand equity and new launches here we see this as a positive for the
brand's pricing power. We think Prada, Tod's and Ferragamo are over exposed to the
squeezed €1,500-€2,000 segment.
* Myth #2: Global price gaps are similar across all brands
Soft luxury global price gaps are considerably more stretched than Hard Luxury. Within
Soft Luxury, gaps between Mainland China and the Eurozone vary considerably by
brand – with premiums ranging between 32% and 64% according to our data. We see
price cuts in Greater China as a risk for soft luxury brands as they seek to normalise the
regional price gaps, since we believe pricing power with domestic Europeans is limited.
* Myth #3: Chinese luxury brand selection is highly price sensitive
Chinese purchases are led by core luxury brand attributes ahead of price which
reassures us that luxury consumption is not as price sensitive as the market fears.
Looking at the main purchase drivers from our survey of 1,004 Chinese luxury
consumers in November 2015, 'quality', 'timelessness' and 'exclusivity' all rank higher
than price for the Chinese. This was in sharp contrast to our US survey results.
Discussion of patent deals is often fraught with difficulty given the usually opaque
nature of such agreements from an outsider’s perspective. Nokia's announcement
yesterday of the Samsung IPR arbitration was unfortunately no different. While the
financial markets like to know the answer ahead of time, with IPR deals usually no
amount of analysis can provide a confident estimate of such deals. Our approach has
been to therefore take a conservative forecast of Nokia's patent revenue trajectory
and not to base our investment thesis solely on the Technologies unit. Our estimates
are unchanged and our analysis shows that Nokia's IPR business and its self-help
story remains very much intact. While the EUR800m IPR run rate is close to our
forecasts, it was a disappointment relative to SME Direkt consensus estimates of
EUR907m; that disappointment was exacerbated by misunderstanding of the
potential rate to be paid by others, in particular Apple, and the cash generation of the
Technologies division. This had an outsized impact on shares, down -11% (vs. Euro
Stoxx Tech -2%). On our unchanged numbers, Nokia now trades on 1.1x/1.0x
2017/18E EV/sales, 8x/7x EBIT and 11x/10x P/E, valuation multiples we find too
cheap for the growth in earnings and cash flow we forecast Nokia to achieve as it
works through the Alcatel integration. Yesterday's price decline, while painful, was in
our opinion an overreaction, one that creates an even more attractive entry point.
We reiterate our Overweight rating and EUR8.75PT.
Equities: reduce weightings into tactical bounce
We take equities down to benchmark and reduce our year-end S&P 500 target to 2,050 from 2,150 (having already reduced our equity weightings to the lowest since 2008 on December 2nd). Our tactical indicators gave a buy signal on January 21st (which normally leads to a 3-4% bounce, which we have had), but we have decided to turn more cautious on the back of the following concerns:
* ERP is at fair value: The warranted equity risk premium in the US (based on ISM new orders and credit spreads) is at 6.2%, slightly above the actual ERP, and to get to fair value ISM needs to recover to 56.
* A more complicated macro environment: Global nominal GDP growth is very weak (sub-4%); several US lead indicators are consistent with sub- 1.5% GDP growth (we think that there is a 40% chance that lead indicators are right); there are some signs that the US labour market is tightening, hence, if the consensus view of 2.5% US GDP growth is correct, wage growth could rise above 3%, causing a fall in earnings; China's property data, the loan-to-deposit ratio and control of FX reserves have all been worse than we had expected, increasing the risk of a hard landing; and the Fed appears to be unusually focused on lagging indicators of activity. Clearly, the Fed matters because the dollar is the world's reserve currency at a time when US monetary and financial conditions have both tightened sharply
* Earnings: We downgrade US EPS growth to be flat for 2016; NIPA and reported earnings suggest operating EPS has been flattered (and ex-energy, operating EPS is flat year-on-year).
* Our previous worries remain: i) abnormally high levels of disruption, caused by China exporting its excess investment and disruptive technology; ii) less corporate-friendly policies; iii) buybacks as a style underperforming (and buybacks have accounted for a third of EPS growth since 2012); and iv) announced M&A deals at danger signals
Why not underweight? Outside of the US, markets look cheap (the European ERP is 8.6%, against fair value of 6.8%, on our models); to get a bear market EPS needs to fall meaningfully – for that we need wage growth above 3% or US GDP growth to be sub-1.2%; the corporate sector and private equity can buy 8% of market cap; in the event of a disinflationary shock, central banks will (eventually) respond, in our view, and global excess liquidity remains supportive; global PMI new orders are not consistent with a sharp GDP slowdown. Tactical indicators are still supportive.
Is this like 2008? In our view, no: ten factors are better, five are worse. What is needed for markets to stabilise? A stabilised oil price, clear evidence that it's different in the US this time around (i.e., the savings ratio falls and employment stays robust), China to stabilise capital flight, high yield spreads to narrow or, failing all of this, a Fed response.
* Action/Event: Vallourec has announced its plan for a capital hike to raise c €1b partly by selling new shares to fund its restructuring in Europe and Brazil and to acquire an asset in China. Detail of the cap hike given within this report. We cut 2016E EBITDA to E-100m (from E50m) on revised company guidance of –ve EBITDA for the year. 2016E and 2017E EPS are up as we now use diluted number of shares to account for mandatory convertible bonds maturing in 2018.
* Investment Case: We think the revised restructuring looks sensible but delivery is not without material risks. We think the presentation lacked detail on assumptions and timing of cost reductions which is a risk in the light of the failure of the Valens plan announced last year. We think the following questions are important: 1) is €1b of fresh capital enough 2) is the E750m cost reduction plan a) feasible, b) enough c) deliverable fast enough to avoid another capital raise and d) likely to be retained in the p/l or given back to a weaker market. Within the note we perform scenario analyses on earnings, debt and valuation. Without a material market recovery there is risk that there remains no real value in the equity until 2019. A weaker cycle would make even this assumption optimistic. A
material recovery in the cycle could see upside to c E 23 per share by 2020, but this scenario remains very much a play on the oil cycle and rig count and VKFP may not be the safest way to play this upside yet. We maintain our Underperform rating awaiting further clarity of detail of cap hike and cycle.
* Catalysts: Q4 2015 earnings release 18th February.
* Valuation: Valuation is €4/sh as before and remains so until we have new information on the planned capital hike.
Dow-0.10% S&P-0.04% Nasdaq+0.14% Russell-0.29%
US Market closed mixed, but managed to rally from lows. Today's session saw a divergence with the recent tradition of equities trading in lockstep with the direction of oil, as the major indices staged a rally off their lows despite a larger loss in crude, WTI crude ended its pits session lower by 6.2% at $31.65/bbl. Seven of ten sectors were able to finish their trading day in positive territory with countercyclical telecom services (+0.9%) and utilities (+1.0%) leading the pack. Meanwhile, energy (-1.9%) financials, (-0.6%), and industrials (-0.3%) were unable to move into positive territory. US After Hours LMNX +9.7%, FN +9.6%, PVH +6.2%, MAT +5.9%, GOOG +5.6%, IDTI -16.1%, RCII -9.6% following earnings/guidance; LOJN +18.2% to be bought by Cal Amp, CBYL-46.2 on drug trial. Asian equity markets are mixed as modest losses in Japan, Australia, and Korea paled relative to Shanghai Composite jump of over 2%. Liquidity injection by the PBoC and also resumed weaker Yuan settings are lifting the mainland in the final week of trade before the week-long Lunar New Year break. China Stats Bureau official attributed overnight decline in PMIs to 3 1/2 lows to soft demand ahead of the holidays, stating "some factories have taken the initiative of reducing production to respond to the countrys campaign to resolve excessive capacity and accelerate economic restructuring." In Japan, Econ Min Ishihara said monetary policy is BOJ's responsibility and also signaled comfort with lower long-term rates as they boost capex and housing. Ishihara said he would monitor the impact on banks, just as several regional smaller financials announced plans to cut deposit rates in response to income lost from negative rates on reserves with BOJ.
Nikkei -0.64% Hang Seng-0.35% Shanghai +2.14%
Eur$1.0901 CNH 6.6182 CNY 6.5795 JPY 120.69 GBP 1.4380 CHF 1.0196 RUB$ 78.15 WTI $ 31.03 (-1.87%)
S&P -0.32% EuroStoxx -0.10% Dax -0.14% SMI -0.03%
Macro :
- Fed Officials ‘Don’t Know’ What Will Happen in March: Fischer
Keep an eye on :
- ABT US : Abbott Seen ‘Done’ With Big Diagnostics Deals After Alere: Cowen
- ABT US : Alere Topping Bid, Regulatory Challenges Unlikely: Leerink
- ALFA SS : Alfa Laval 4Q Pretax Misses Estimates; Dividend Raised
- AMS SW : AMS 4Q Revenue, EPS Beat Ests., Sees 1Q Revenue Lower
- BLT LN : BHP Billiton Cut to A From A+ by S&P, May Be Cut Further
- AM FP : Dassault Aviation 5X to Be Delayed by 2 Years: Flight Magazine
- EDF FP : EDF Unions Demand Hinkley Point Delay, AFP Reports
- EDF FP : EDF Aims to Lift Nuclear Production in 2017, Les Echos Says
- GL FP : Galeries Lafayette Said in Partnership With Al-Futtaim: Echos http://bit.ly/1PQe8Zt
- GAM SM : Gamesa Wins Contract to Provide 95 Wind Generators in Mexico
- GEC FP : Blackstone Placing 3.4% Gecina Shrs in Bookbuild
- GIVN VX : Givaudan Cash Flow, 4Q LFL Growth Beat Estimates, Exane Says
- HOME LN : SBRY Find agreement 161.3p/share (55p +0.321nes sbry shares)
- IAG LN : IAG Acquired 22 Million Own Shares Under Buyback Plan
- IFX GY : Infineon 1Q Rev., Adj. EPS Beat Ests.; Keeps FY Outlook
- EGL PL : Mota-Engil Names Vasconcelos da Mota as Head of Africa Unit
- OUT1V FH : Outokumpu Books EU62m Gain in 4Q for Selling SKS Stake
- RIO LN : Rio Tinto Ratings May Be Cut by S&P
- RDSA NA : Royal Dutch Shell Cut, 5 Others May Be Cut by S&P on Oil Prices
- SAN FP : Sanofi Pasteur Says Launching Zika Vaccine Project
- SN/ LN : Stryker May Be Cut by S&P on Sage Acquisition Plan
- SYNN VX : Syngenta shareholder alliance criticises high level of director compensation
- SREN VX : Swiss Re’s Lies Wants ECB Zero Rate Policy to End: Handelsblatt
- TWTR US : Silver Lake Said to Have No Interest in Buying Twitter: Fortune
- VATT SS : CEZ to Make Binding Bid for Vattenfall Coal Unit: Handelsblatt
- VK FP : Vallourec Isn’t Protected From a Takeover Bid, CEO Says
- WCH GY : Wacker Chemie 2015 Ebitda Beats Estimates, Sales In Line
The Boards of J Sainsbury plc ("Sainsbury's") and Home Retail Group plc ("Home Retail Group" or the "Company") announce that they have reached agreement on the key financial terms of a possible offer for Home Retail Group by Sainsbury's (the "Possible Offer").
Terms of the Possible Offer
Under the terms of the Possible Offer Home Retail Group shareholders will receive per Home Retail Group share:
· 0.321 New Sainsbury's shares; and
· 55 pence in cash.
>>> Up
*BENI STABILI RAISED TO BUY VS HOLD AT SOCGEN
*CREDIT AGRICOLE RAISED TO NEUTRAL VS UNDERWEIGHT AT JPMORGAN
*GENEL ENERGY RAISED TO BUY VS HOLD AT LIBERUM
*HIKMA RAISED TO BUY VS NEUTRAL AT BOFAML
*IGD RAISED TO BUY VS HOLD AT SOCGEN
*PREMIER OIL RAISED TO MARKET PERFORM VS UNDERPERFORM AT BMO
*ROYAL DUTCH SHELL RAISED TO BUY VS NEUTRAL AT CITI
*ROYAL DUTCH SHELL RAISED TO BUY VS HOLD AT LIBERUM
*TALANX RAISED TO BUY AT BAADER-HELVEA
>>> Down
*BG CUT TO SELL VS BUY AT LIBERUM
*BP CUT TO HOLD VS BUY AT LIBERUM
*GAMESA CUT TO HOLD AT HSBC (YESTERDAY)
*ITHACA ENERGY CUT TO SELL VS HOLD AT LIBERUM
*LOGITECH CUT TO UNDERWEIGHT VS EQUALWEIGHT AT MORGAN STANLEY
*NORDEA CUT TO REDUCE VS ADD AT ALPHAVALUE
*OPHIR CUT TO SELL VS HOLD AT LIBERUM
*PETROCELTIC CUT TO SELL VS HOLD AT LIBERUM
*SNAM CUT TO HOLD VS BUY AT HSBC
*TELENOR CUT TO UNDERPERFORM VS NEUTRAL AT CREDIT SUISSE
*TOTAL CUT TO HOLD VS BUY AT LIBERUM
*TULLOW OIL CUT TO HOLD VS BUY AT LIBERUM
*VALEO CUT TO UNDERWEIGHT VS EQUALWEIGHT AT MORGAN STANLEY
>>> PT Change
>>> Initiation
*A.G.BARR RATED NEW OVERWEIGHT AT JPMORGAN; PT 620P
*BAT REINITIATED AT BUY AT BERENBERG; PT 4,285P
*BRITVIC RATED NEW UNDERWEIGHT AT JPMORGAN; PT 650P
*IMPERIAL TOBACCO REINITIATED AT BUY AT BERENBERG; PT 4,230P
*PHILIP MORRIS INTL REINITIATED AT HOLD AT BERENBERG; PT $90
*TAILORED BRANDS INC RATED NEW HOLD AT JEFFERIES
>>> Call
>> Index
*GLOBAL EQUITIES CUT TO BENCHMARK BY CREDIT SUISSE’S GARTHWAITE
*S&P 500 YEAR-END TARGET CUT TO 2050 VS 2150 AT CREDIT SUISSE
{https://www.theinformation.com/whats-up-at-twitter}
Although we don't have access to the full story, apparently the article discusses deal possibilities, potential interest from Marc Andreessen and Silver Lake.