WSJ : Apple Is Developing AI Chips for Data Centers, Seeking Edge in Arms Race

Apple Is Developing AI Chips for Data Centers, Seeking Edge in Arms Race
The company is leaning on its long history of chip development in the effort, code-named Project ACDC

Apple AAPL -0.91%decrease; red down pointing triangle has been working on its own chip designed to run artificial intelligence software in data center servers, a move that has the potential to give the company an advantage in the AI arms race.

Over the past decade, Apple has emerged as a leading player designing chips for iPhones, iPads, Apple Watch and Mac computers. The server project, which is internally code-named Project ACDC—for Apple Chips in Data Center—will bring this talent to bear for the company’s servers, according to people familiar with the matter.

Project ACDC has been in the works for several years and it is uncertain when the new chip will be unveiled, if ever. Apple has promised many new AI products and announcements at its Worldwide Developer Conference in June.

An Apple spokesman declined to comment.

Apple has been closely working with its chip-making partner Taiwan Semiconductor Manufacturing Co. 2330 1.27%increase; green up pointing triangle to design and initiate production of such chips, yet it remains uncertain whether they have yielded a definitive result, some of the people said.

For Apple’s server chip, the component will likely be focused on running AI models—what’s known as inference—rather than on training AI models, where chip maker Nvidia will likely continue to dominate, according to some of the people.

An Apple server chip could come at an opportune time as rivals such as Microsoft and Meta have spent billions and moved quickly to reorient their businesses around so-called generative AI after the explosive emergence of OpenAI’s ChatGPT service.

Apple investors have grown impatient over the company’s perceived lack of progress in AI. Tech rivals have seen their share prices jump with splashy AI announcements. Microsoft has enjoyed the biggest bump thanks to the company’s close and early partnership with OpenAI. Earlier this year, Microsoft overtook Apple as the world’s most valuable company, and its lead has only grown.

Apple Chief Executive Tim Cook has sought to assure investors that it is investing in the technology and that it will have major AI announcements soon.

“We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration,” Cook said on a conference call for the company’s recent quarterly earnings.

Generative AI systems, such as large language models that power ChatGPT, often crunch immense amounts of data using computer servers hosted in data centers. For that computing power, most large tech companies rely heavily on servers full of chips from Nvidia, which has found itself in the middle of an AI gold rush.

Most of the largest tech companies have developed their own AI server chips or are exploring the possibility, to untether themselves from Nvidia, which has a market share estimated at over 80% in such chips. Google has perhaps the most mature internal AI server chip product, with its tensor processing units, having started on the project in 2013. OpenAI is also in discussions to fund an ambitious internal chip project, The Wall Street Journal previously reported.

Apple’s existing chip prowess might be one avenue where the company can find a critical advantage over other tech giants in AI. Among its rivals, Apple has had the longest history and most success in designing custom silicon. The company first began incorporating its own processing chips into iPhones and iPads in 2010.

In 2017, Apple began incorporating AI-focused processors into its mobile chips. In 2020, it started replacing Intel chips in its Macs with its own custom silicon. These chip efforts have helped differentiate Apple’s products from its rivals’. It is possible that advanced versions of Apple’s M-series chips, which are currently planned for its consumer products, could be capable of performing certain AI functions, such as inference in servers, one source said.

On Tuesday, Apple is expected to unveil a new iPad with potentially a new M-Series processor.

While Apple has succeeded in developing processing chips for its devices and is now seeking to do so with servers, the company has been struggling to develop a cellular wireless chip to replace mobile chip leader Qualcomm. The launch of an internal Apple cellular modem continues to miss deadlines and get pushed out, the Journal reported last year.

Apple prefers that most uses of AI happen on an iPhone or Apple Watch, but it still needs to run some processes on remote servers accessed over the internet, which is when the Apple server chip would take over. By handling more of those tasks itself, even with the chips in the data center, Apple can have more control of its AI destiny.

WSJ : Self-Driving Startup Wayve Raises More Than $1 Billion in Funding Led by S

Self-Driving Startup Wayve Raises More Than $1 Billion in Funding Led by SoftBank Group
The investment will help Wayve develop AI products to enable carmakers to efficiently upgrade vehicles to higher levels of driving automation

Wayve Technologies raised more than $1.0 billion to accelerate its efforts to redefine autonomous driving via artificial intelligence and expand operations and partnerships in new markets.

The U.K. startup said Tuesday that SoftBank Group 9984 3.28%increase; green up pointing triangle led the $1.05 billion series C round, with new investor Nvidia and existing investor Microsoft also contributing to the fundraising.

Wayve said the investment will support the company in developing AI products to enable carmakers to efficiently upgrade vehicles to higher levels of driving automation.

“Vehicles can now interpret their surroundings like humans, enabling enhanced decision-making that promises higher safety standards,” said Kentaro Matsui, managing partner at SoftBank Investment Advisers. “AI is revolutionizing mobility.”

SoftBank joined Wayve’s board of directors as part of the transaction.

The U.K. startup said funds would allow it to expand operations and partnerships in new markets, build geographically diverse data assets and attract global talent.

Wayve said it is developing hardware-agnostic products that can allow any vehicle to perceive its surroundings and safely drive through various environments. The company has conducted trials on U.K. public roads since 2018, it said.

“I’m incredibly proud that the U.K. is the home for pioneers like Wayve who are breaking ground as they develop the next generation of AI models for self-driving cars,” U.K. Prime Minister Rishi Sunak said.

WSJ : World’s Biggest Construction Project Gets a Reality Check

World’s Biggest Construction Project Gets a Reality Check
Saudi Arabia’s plans for twin 105-mile-long skyscrapers have lost momentum amid spiraling costs and construction glitches


The engineers saw a mountain-sized problem.

For weeks, thousands of trucks and diggers had worked 24 hours every day, scooping millions of cubic feet of sand at the world’s biggest construction project known as Neom in Saudi Arabia. But the workers had dumped the massive pile of dirt—now hundreds of feet wide—in the very spot where architects planned to dig a waterway out to the Red Sea.

So, the trucks and diggers went back to work, picking it all back up and making a new mountain of sand nearby in a costly hiccup that epitomizes the Saudi project’s turbulent journey from an audacious concept to a sprawling operation that has faltered in its execution.

Defying skeptics, Saudi Arabia is barreling ahead with hundreds of billions of dollars in projects at Neom, a built-from-scratch region the size of Massachusetts, typified by sci-fi architecture, an arid ski resort and a laundry list of flashy projects meant to attract a population larger than New York City’s.

None is more brazen than a multitrillion-dollar pair of skyscrapers taller than the Empire State Building designed to run 105 miles long and house nine million people, the flagship development dubbed “The Line.” Its champion, Saudi Crown Prince and de facto ruler Mohammed bin Salman, has likened the project to Egypt’s Great Pyramids.

The kingdom in recent months downsized the Line’s first phase, facing the reality of costs at a time the country is spending far more than it is taking in. Now organizers plan to initially build around 1.5 miles of the structure by 2030, rather than the roughly 10-mile first chunk that had previously been envisioned, multiple people briefed on the plans said. Still, even that truncated section would be by far the world’s largest building, the equivalent of more than 60 Empire State Buildings of square footage.

Asked in a CNBC interview last month about a Bloomberg report on the scaled-back first phase, Saudi Minister of Economy and Planning Faisal Al Ibrahim signaled the long-term ambitions for the Line remain the same.

“There is no change in scale—it is a long-term project that is modular in design,” he said, adding that “today, the economy in the kingdom is growing faster, but we don’t want to overheat it.”

The stakes for Saudi Arabia are as outsized as Mohammed’s ambition. Neom is the ultimate symbol of his plans to transform the kingdom’s economy, reduce its dependence on oil revenue, and make it a magnet for money and talent from around the world. But he risks squandering much of the country’s cash on an unprecedented experiment in city building that could prove too difficult to deliver.

“Mohammed bin Salman is gambling here,” said Madawi al-Rasheed, a visiting fellow at the London School of Economics and a member of a group calling for democratic reform in Saudi Arabia, an absolute monarchy.

“Spending so much money should in theory generate a tangible leap in the Saudi economy,” she said, but much of the cash so far was spent on foreign consultants and architects.

A mountain of challenges lies ahead. More than 100,000 additional construction workers must be housed in a barren corner of the kingdom’s vast desert, two hour’s drive from any sizable city. Neom’s needs for steel, exterior glass and other materials are so massive they may push up global prices and be difficult to source. Planners worry the unique central concept of the Line, a vertical city housed in twin skyscrapers the length of Delaware, could prove to be an unappealing place to live.

At the same time, the scaled-back plans for the Line put a spotlight on Neom’s enormous bill for what is now poised to be a midsize city. Neom executives now expect fewer than 200,000 residents in the project’s first phase—the population of Knoxville, Tenn.—a current and former employee familiar with the plans said. Yet Neom is spending on vast infrastructure intended for millions of people, including a giant airport, a high-speed train running through a 20-mile mountain tunnel, massive desalination plants and large civic features in the Line such as an opera house, the former executive said.

The price tag keeps rising. The projected cost of a ski resort in the region’s arid mountains has more than doubled over two years to $38 billion as of October, according to Neom documents reviewed by The Wall Street Journal. Real estate advisory Knight Frank estimates more than $237 billion of construction contracts have already been commissioned at Neom.

Even for one of the world’s largest exporters of crude oil, Neom might just be too expensive. Its official cost estimate is $500 billion, 50% more than the country’s entire federal budget for the year and more than half the value of its sovereign-wealth fund.

Executives working on the project dismiss that number as unrealistically low. The first 1.5 miles of the Line alone is estimated internally to cost more than $100 billion, two people familiar with the plans said.

If it were fully built, Neom employees expect the true price of the Line would be well in excess of $2 trillion. Construction costs per square foot are more than double what is standard on other Middle East towers, they said.

This makes it unlikely Neom will attract significant private investment to fund future phases of the Line, they say. It has been funded thus far by the Saudi government.

Neom is the centerpiece of an overhaul of Saudi Arabia’s economy and identity that Mohammed began in 2015 when his father ascended the throne. Then 29 years old, the son of King Salman outmaneuvered potential heirs and rapidly consolidated power.

Hungry for change, Mohammed allowed more Western cultural norms and eliminated restrictions that forbade mixing of sexes, women drivers and cinemas. He also put even tighter limits on speech, crushing dissent over the rapid change.

The plan, Vision 2030, called for an array of new non-oil industries such as entertainment and technology and building mega-sized real-estate developments to help it become a global tourism hub.

Mohammed’s team sought proposals from the world’s top architects for ideas to design Neom. The avant-garde Los Angeles designer, Morphosis Architects, headed by Pritzker prize winner Thom Mayne, pitched a city that was 100 miles long and 1.2 miles—or two kilometers—wide, with buildings spread across the ground.

The prince had a different idea.

“I told the team, how about if we take that two kilo and we flip it to two towers to the whole line,” he said in a Discovery Channel documentary last year, clapping his hands together vertically like someone closing a book.

The idea of the skyscraper city was born.

Architects got to work designing a pair of parallel towers 650 feet apart, shrouded in a shimmering mirror glass coat that reflects red desert sand and azure blue sea. At their highest, the towers are slated to rise 1,640 feet above the desert floor, although they will be less tall in spots depending on the terrain they are traversing.

Internal documents from 2021 call for more than seven billion square feet of floor space—29% larger than all of the buildings in New York City put together and the size of more than 2,000 Empire State Buildings. Apartments, offices, schools, police stations, museums and a royal palace would be peppered inside.

Stunning—and costly—architecture is a priority. Mohammed told Neom executives he wants a sense of “zero gravity” with features appearing to defy physics and float, former executives said.

A linear city has long captivated urban planners. In 1882, Spanish architect Arturo Soria y Mata proposed an elongated urban development that inspired the “Ciudad Lineal” district of Madrid. The Line has been compared internally to Epcot Center, a former Neom executive said, the 1960s-era complex at Disney World that was intended to be a futuristic city dependent on high-speed rail. It was abandoned after Walt Disney’s death. Epcot later became a theme park.

A linear city as big as the Line is at odds with how humans have developed cities for millennia: naturally building outward in a circular manner, typically around a core.

“It’s battling against the entire history of the way cities are founded and grow,” said John E. Fernandez, professor in the department of architecture at the Massachusetts Institute of Technology.

Even supporters say it is an experiment that could easily fail in practice.

In a planning document under a heading of “Key Concerns,” an employee said four different times that by fixating on building miles-long skyscrapers, Neom had turned the normal design process inside out. “USE would usually drive DESIGN. We are using DESIGN to drive USE,” the anonymous comment said.

The shape has added to challenges.

In 2020, before Mohammed unveiled the project, he asked employees to move the Line’s western end a few miles because he preferred the terrain, said people familiar with the request. Designs had to shift slightly across the entire 105 miles, causing months of extra work.

Architects have struggled to find the best ways to mix sunlight and open space in the interior. Internal documents show they wrestled with how to differentiate neighborhoods so as not to create a monolithic block—opting to build distinct half-mile sections with a different look and feel. They worried about drab living conditions at the base of the interior, given that the height of the towers would allow little light down low.

According to planning documents, designers proposed leaving gaps atop the modules to “bend” the structures around the curvature of the earth, which arches about 8 inches per mile.

Planners fretted over the billions of birds that fly on a migration route—a less-than-ideal location for a 1,600-foot-tall glass mirror.

“It is inevitable that a significant number of birds will perish,” designers wrote, with an illustration of a dead northern flicker, a woodpecker.

Looming over Neom is an inauspicious history of city-building projects, which typically die on the drawing board. Those that are built are usually scaled down, and often considered sterile.

One of modern history’s largest is Brasília, the Brazilian capital that strained the country’s finances when it was constructed in the late 1950s. After opening, residents complained of lifeless streets and a lack of neighborhood feel in the curated modernist center, which today holds less than half its expected population of 500,000. Instead, far more residents live in and around satellite towns initially built for its construction workers.

Scant progress

Seven years after launch, little has been completed other than Neom’s film studios and a sprawling new royal complex that boasts giant palaces, a golf course and at least 10 helipads, satellite images show.

Beyond the Line, Neom has a bevy of superlative-packed projects, all of them complex.

Neom is so big it has its own large-scale construction projects simply to prepare for bigger projects. A port is needed to receive materials, and Neom is spending more than $5 billion to build housing for construction workers, according to the Middle East business-trade publication MEED, which tracks Neom contracts.

Engineers and administrative workers live in a handful of Neom-built communities with schools, basketball courts, a Burger King, a Starbucks and a Hampton Inn where rooms run above $400. The first such camp already needs to be partially demolished: After a design change, the Line is now due to run right through the community, where housing is already at capacity, former employees said.

Despite being billed as zero emissions, Neom recently sought contractors to build two gas power plants totaling 800 megawatts to power the region until greener energy is sourced.

To demonstrate progress to the crown prince, engineers started putting in the foundations for the Line a couple of years ago even before architects had figured out what would go above—an unusual way to build such a massive development, engineering experts said.

Architects soon decided the first phase should be built somewhere else, leaving the Line’s initial foundations abandoned for now, said people familiar with the matter.

For over a year, the bulk of the work has been a digging operation—the world’s largest, Neom says. Four-lane makeshift construction roads are clogged with lines of dump trucks; diesel fumes from trucks and generators permeate the air.

Significant digging work has gone into swaths that even before the recent pullback weren’t scheduled to be completed for decades. Satellite images show a 60 mile gash through the desert.

The current focus is a seaside middle section, where Prince Mohammed wanted the building constructed atop a new marina that could hold the world’s biggest cruise ships. Workers are digging a hole 50 feet below sea level, over 450 acres in size. It was there that workers had excavated a small mountain of dirt, only to find it was in the wrong place.

Once foundations are laid, a key test will be if and when Neom awards the costly contracts to start vertical construction—a crucial milestone that makes it difficult to turn back.

Another question is height. Numerous executives working on Neom have questioned the need for a 1,600-foot-tall building—which carries extra engineering challenges, higher costs and makes evacuation difficult in an emergency.

Renowned British architect Peter Cook, who is involved in the Line, called the project’s height “a bit stupid and unreasonable,” according to comments published in the U.K.-based Architect’s Journal. In a later documentary, Cook, who is overall praiseful of the project, called the Line “puzzling even to those who are involved in designing it.”

FT : Fewer Londoners leave for the country as pandemic-era exodus eases

Fewer Londoners leave for the country as pandemic-era exodus eases
The capital regains its appeal to homebuyers as more people return to the office

Fewer Londoners are searching for homes in the countryside, according to property industry data that suggests more people are opting to stay in the capital as employers encourage staff back to the office.

The proportion of London-based house-hunters looking to move out of the city has returned to the pre-Covid average of about a third, against a peak of almost half in August 2021, according to analysis by property website Rightmove.

“We can see a resurgence in London back to pre-pandemic levels, and a general increase in the popularity of cities among buyers,” said Tim Bannister, Rightmove’s director of property data.

The analysis, based on hundreds of thousands of inquiries made on the property search platform, comes alongside figures showing house prices in London are firming up. This suggests the UK capital is regaining its appeal to homebuyers, boosted by an increasing return to in-person work. 

Separate analysis by estate agent Hamptons also found that the proportion of Londoners searching for homes elsewhere in the country had returned to the pre-pandemic average level this year. 

Aneisha Beveridge, head of research at Hamptons, said the “return to the office trend” was probably contributing to London’s increased popularity. She also pointed to the trend of families bringing forward their long-term plans to move out of London during Covid, meaning fewer were moving now. 

Matt Thompson, head of sales at Chestertons, said London had seen a “steady return of house-hunters”, adding that “the increasing number of motivated buyers” was “giving sellers the upper hand during price negotiations”.

After the housing market reopened in 2020, Londoners flocked to escape small urban homes in search of space, leading to intense demand for properties in the countryside and smaller communities.

Some buyers anticipated that working from home would become permanent and looked for houses with more space, larger gardens and better access to nature. 


But with more workplaces calling employees back to the office, and London attractions such as restaurants and entertainment fully reopened, the wave of increased departures has come to an end.

“Some industries continue to embrace hybrid or full homeworking, while others, notably financial services, continue to push to get their people back into the office,” said Bannister.

He added that post-pandemic trends in flexible working were still shaping some buyers’ housing searches. “We are still seeing people search further away and across a greater spread of areas compared to before the pandemic,” he said. 

The UK housing market is finding its feet this year after a dismal 2023, when high and unpredictable mortgage rates put off buyers and contributed to falling house prices.

Buyer confidence has recovered as interest rates have stabilised, with the number of sales up 12 per cent year on year in April, according to online property site Zoopla, the fourth month of annual gains. 

Mortgage approvals hit an 18-month high in March, the Bank of England reported last week, in a further sign of buyers returning to the market. 

Asking price for homes in London began to recover from last year’s declines earlier than properties in the surrounding regions, and have seen a bigger bounce, Rightmove said.

In April, Hamptons reported that homes in London were more likely to sell above asking price than properties elsewhere in England and Wales for the first time since 2016. 

FT : Boeing subject to new FAA probe over 787 Dreamliner inspections

Boeing subject to new FAA probe over 787 Dreamliner inspections
Plane maker informed aviation safety regulator last month that required tests were not performed

US aviation safety regulators have opened their second investigation into Boeing this year, after the company revealed falsified inspection records for some of its 787 Dreamliner aircraft.

The Federal Aviation Administration’s probe will add to scrutiny of the aerospace manufacturer after one of its 737 Max planes lost a door panel in mid-air at the start of 2024.

The agency in January said it was investigating Boeing’s manufacturing and quality inspection processes after that incident, while the US Department of Justice is looking into whether it violated a deferred prosecution agreement that followed two fatal crashes in 2018 and 2019.

The FAA on Monday said Boeing informed the agency last month that it may not have completed inspections “to confirm adequate bonding and grounding” where the wings of the 787 Dreamliner meet the fuselage.

A Boeing worker at the company’s South Carolina plant flagged a testing “irregularity” to his manager, according to a memo that Scott Stocker, the head of the company’s 787 programme, sent to workers at the plant on April 29.

The company found that “several people had been violating company policies by not performing a required test, but recording the work as having been completed”, the memo said.

The company voluntarily told the FAA, Stocker said, and is taking “serious corrective action” with “multiple” workers. Stocker said the issue does not make the planes immediately unsafe.

The company’s stock fell as much as 2.8 per cent after the Wall Street Journal first reported news of the investigation before closing down 0.8 per cent.

“Fortunately, our engineering team has assessed that this misconduct did not create an immediate safety of flight issue,” Stocker said. “But it will impact our customers and factory teammates, because the test now needs to be conducted out of sequence on airplanes in the build process. I know this frustrates all of you as much as it frustrates me.”

Manufacturing work that is performed out of order, typically called “travelled work”, can increase the likelihood of manufacturing errors. Chief executive Dave Calhoun told investors last month the company was reducing travelled work in its 737 Max factory in Renton, Washington.

Boeing is reinspecting all the 787s and must create a plan to address planes currently in service, the FAA said. The company did not share further comment beyond Stocker’s memo to workers.

Lawyers for Boeing engineer Sam Salehpour, a whistleblower who has raised safety concerns about the 787, said the manufacturer had “zero credibility”.

“Boeing acknowledges that a tremendous breach in engineering protocol occurred, but takes no responsibility for the culture it created that led its workers to falsify records. Rather, by reporting an employee’s concerns to the FAA, Boeing is now congratulating itself for doing the bare minimum to respond,” the lawyers said.

>>> US After Hours Summary: ZETA +15.5%, COHR +11.3%, AMBC +10% among big gainer

After Hours Summary: ZETA +15.5%, COHR +11.3%, AMBC +10% among big gainers following earnings; JELD -8%, LCID -7.7%, PLTR -6.1% slipping on quarterly results

After Hours Gainers:

Companies trading higher in after hours in reaction to earnings/guidance: ZETA +15.5%, MWA +14.9% (also appoints new CEO), EVER +12.4%, COHR +11.3%, AMBC +10%, RXST +9.4%, FN +9.4%, HIMS +8.8%, SYM +8.5%, UCTT +8.4%, VMEO +7.9%, ATSG +7.3% (to operate ten Boeing 767s for AMZN), BRBR +6.3%, PRAA +5.8%, COKE +4.9%, JJSF +4.8%, AORT +4.7%, TBI +4%, PRA +3.8%, IFF +3.8%, SIM +3.4%, SAFE +3.3%, TVTX +3.1%, RCKT +2.9%, COTY +2.5%, PLYA +2.4%, VRNS +2%, USLM +1.9%, LITE +1.8%, SPG +1.7%, BCC +1.1%, CBT +0.7% (also increases dividend), VRTX +0.6%, GBDC +0.6%, VAC +0.5%, TALO +0.4%, MTTR +0.2%, ACM +0.1%

Companies trading higher in after hours in reaction to news: CMPO +10.1% (declares special dividend), TBI +4% (files $200 mln mixed shelf), IFF +3.8% (CFO to retire), RYAM +2.5% (selling Softwood Duty Refund Rights), MRUS +2% FDA accepts priority review), USLM +1.9% (announces 5-for-1 stock split), LH +1% (FDA approves ColoSense), BLD +0.1% (to acquire Insulation Works), UPS +0.1% (CFO to depart)

After Hours Losers:

Companies trading lower in after hours in reaction to earnings/guidance: JELD -8%, LCID -7.7%, PLTR -6.1%, AL -5.7%, SEMR -4.8%, PARR -4.5%, BYON -4.1%, MCHP -3.6% (also increases dividend), VNO -3.2%, FMC -3.2%, PAY -1.8%, AXON -1.6%, O -1%, RKLB -1% (also completes first full assembly of its Archimedes engine; completes selection of subcontractors), GT -0.5%, AAN -0.4%, SWAV -0.3%, FIS -0.2%, RRX -0.2%

Companies trading lower in after hours in reaction to news: AL -5.7% (files mixed shelf and secondary stock offering), APLD -5.5% (files $300 mln mixed shelf), ASR -2.8% (releases passenger traffic data for April), CNO -2.3% (files mixed shelf), AXON -1.6% (acquires Dedrone), BTBT -1.3% (monthly production update), GPRE -1.1% (files mixed shelf), NOW -0.9% (files mixed shelf), EVRI -0.8% (terminates repurchase plan), ARI -0.7% (files mixed shelf), TMUS -0.2% (files stock offering), DOCU -0.2% (to acquire Lexion for $165 mln)

WWD : A New Book Launches on Italy’s Kennedy-like ‘Camelot,’ the Agnelli Family

A New Book Launches on Italy’s Kennedy-like ‘Camelot,’ the Agnelli Family Ferrari Dynasty
Jennifer Clark, author of "Mondo Agnelli," on Tuesday will release her nonfiction book looking at the members of the iconic Agnellis, the family behind Fiat and Ferrari.

MILAN — The Agnelli family, which built Fiat and owns Ferrari, is the Italian version of Camelot if there ever was one — complete with the grit, glamour, tragedy and decades of incredible fashion.

Author Jennifer Clark, who published “Mondo Agnelli (Agnelli World): Fiat, Chrysler, and the Power of a Dynasty” in 2011 about their industrial prowess, will release a new book on Tuesday, “L’Ultima Dinastia,” or “The Last Dynasty” in English, published by Solferino Libri, which is a more intimate look at the family’s triumphs and tribulations.

The nonfiction book traces the family’s roots back to its formidable family patriarch, Giovanni Agnelli, a senator who was one of the founders of Fiat in 1899 and who Clark describes as the “Henry Ford of Italy.” After the untimely deaths of both his son, Edoardo, and eventually his daughter-in-law, the half-American aristocrat Virginia Bourbon del Monte, his grandson Gianni would take the reins in 1966 and see the company through Italy’s terrorism of the 1970s and massive expansion during the 1980s.

Clark digs deep into the archives and interviews with family members to depict a more human look at the legendary Gianni Agnelli’s life. Born in 1921, he also married a half-American aristocrat. Marella Caracciolo di Castagneto, Clark wrote, became pregnant with his child and therefore issued him an ultimatum for marriage. The beautiful Marella’s poise and grace led to her rise in international circles and she was among Truman Capote’s famed “Swans.”

In addition to his own marital issues, Gianni struggled with his brother Giorgio’s schizophrenia in the ’60s and later with his son Edoardo’s drug problems. Starting with Edoardo’s tragic death when he jumped off a bridge in 2000, Clark propels the story into the 21st century with an in-depth portrait of the inheritance battle over Gianni’s estate, which continues to evolve between his daughter Margherita and her three children from her first marriage. Her first three children are filmmaker Ginevra Elkann; Lapo Elkann, the founder of Italia Independent, and Gianni’s chosen heir John Elkann, who is now the chairman of Stellantis, of which the Agnelli family is the main shareholder and which owns 14 automobile brands including Fiat, Chrysler, Alfa Romeo and Citroën. John Elkann also oversees the family holding company Exor, which acquired a stake in Christian Louboutin.

“I put together the pieces of the inheritance battle over Gianni’s estate between his daughter Margherita and her mother Marella Agnelli with new information, in a way that explains the questions that we are seeing today about why the fight has continued for 20 years,” Clark told WWD, adding that the narrative also explains why the three Elkann children grew so close to their grandparents after their mother Margherita married conservative Orthodox Russian aristocrat Serge de Pahlen, who she wrote made their home life difficult.

Clark said the current family leader John Elkann, who oversaw the Fiat merger with Chrysler in 2014 to form Stellantis, gave her input as she wrote the book and whose staff at times helped with the fact-checking process.

“I had worked with John Elkann and other family members for my first book, and we had established a relationship of trust. For my new book, I met several times with John Elkann in his office, and with other family members who generously invited me into their homes. I am very grateful that they trusted me with telling this story,” she said.

Clark, the former Italy bureau chief of Dow Jones Newswires and automotive industry expert, is in the process of submitting the manuscript to English-language publishers for her 424-page tome, which will hit Italian shelves Tuesday.