Accor in talks with Dubai Holding to fund Orient Express superyachts
French hotel group’s plan for two superyachts underlines growing Middle Eastern interest in luxury travel sector
French hotel group Accor is in talks with investment vehicle Dubai Holding to fund the roughly €800mn development of two upmarket cruise liners under the Orient Express brand, in the latest example of Middle Eastern investor interest in the luxury travel sector, according to multiple people familiar with discussions.
Since announcing plans to launch two Orient Express-branded superyachts early last year, Accor has been seeking a partner to bankroll the majority of the capital expenditure associated with the cruise liners, in line with its “asset-light” strategy, three people said. Accor is also launching luxury hotels and trains under the Orient Express brand.
Talks have been held with several parties but discussions with Emirati ruler Sheikh Mohammed bin Rashid al-Maktoum’s conglomerate Dubai Holding are at a more advanced stage, the people said. Dubai Holding, which has $35bn worth of assets, owns the Jumeirah luxury hotel chain and last year agreed a deal with Accor to launch hotels in the emirate. Talks may yet fall through, the people added.
The two Orient Express-branded yachts are being constructed by French shipbuilder Chantiers de l’Atlantique and are expected to launch in early 2026 and early 2027 respectively. The first vessel — the 220 metre-long Orient Express Silenseas — has just 54 suites onboard, with tickets costing up to €20,000 per voyage.
Dubai Holding would become the majority owner in the property company behind the yachts, if the deal goes ahead, providing Accor with the benefit of moving the assets off its balance sheet, the people said. State-backed funds in the United Arab Emirates and Saudi Arabia have poured billions of dollars into luxury hospitality in recent years.
Accor and Dubai Holding declined to comment.
Any possible partnership could extend to the Orient Express hotel and train assets, the people added. Accor is restoring 17 original train carriages to be launched on a route named the “Orient-Express-Nostalgie-Istanbul” as well as launching six other train routes and several hotels in Italy under the Orient Express brand in collaboration with Oaktree Capital-backed luxury hospitality group Arsenale.
Accor has made a push into more upscale hospitality in recent years. The hotel group’s luxury and lifestyle division accounted for 43 per cent of revenues last year, up from 39 per cent the year before. The group reported more than €1bn in earnings before interest, taxes, depreciation and amortisation for last year, driven by an 82 per cent like-for-like increase in profits from its upscale segment.
Marriott-owned hotel group Ritz-Carlton launched its own luxury cruise liner last year. Luxury resort operators Aman Resorts and Four Seasons have also announced plans to launch their own cruise ships. Accor paid a total of €44mn to buy the Orient Express brand from state-owned French rail operator SNCF as part of a 2017 deal, according to a person familiar with the matter.
The travel sector continues to benefit from a post-pandemic boom in demand, despite high inflation. The global luxury travel market is projected to grow by 45 per cent between 2023 and 2028 to $2tn, according to market research cited by consultancy Deloitte. The luxury cruise sector is growing three times faster than the industry at large, nearly doubling capacity by 2028, according to an Oxford Economics report from last September.
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Business of Luxury