Special Situations/Value: SODASTREAM INTL. (SODA)
trade action flash - if you missed Green Mountain, buy SODA
GMCR US: US$38.35; initial target: US$50 - potential long-term target $75-$80.
We recommend buying Sodastream. SODA is a manufacturer of home beverage carbonation appliances. Their machines allow customers to do their own carbonated soft drinks out of plain water - almost as good as the alchemists' quests of making gold out of base metals.
The company IPOed in November 2010 at $20.00. It subsequently raised additional capital at $43.50 in April 2011. The shares peaked first at close to $80 in summer 2011 to then collapse to $30 in 2012. The shares then peaked again at about $75 again in the summer 2013, before collapsing again to the current level. In particular the stock was down more than 25% on January 13 when it announced sharply reduced earnings. However it was up yesterday by over 7% when Green Mountain Coffee Roasters (GMCR) announced a JV deal with Coca Cola for developing competing soda machines. In addition, Coca Cola is to take a 10% stake in GMCR for $1.25bn ($75/sh), sending the shares well above $100. We had been successfully recommending GMCR back in October 2012 when the shares traded at about $23 (and issued a sell in May 2013 with the shares trading at 80. They then corrected down to 60 before the recent surge). Sodastream is a mini version of Green Mountain, with a similar business model, and maybe the same growth. Sodastream, which has been targeted by short-sellers (the short interest in mid January exceeded 50% of the float), just as Green Mountain (they must feel sore), is significantly cheaper than Green Mountain, whether now, or when Green Mountain was at the same stage of development. Although it is significantly less profitable than Green Mountain, Sodastream has essentially the same margins as Green Mountain when Green Mountain was of similar size. It is therefore likely that Sodastream will be able to grow its profitability along with scale. However, in the short-term, the Green Mountain-Coke news may entice Pepsi to form a similar venture with Sodastream and/or take a stake or even buy the company outright. We note that last June, there were rumors of a Sodastream buyout by Pepsi or Coke. These speculations died down and the company started to disappoint explaining the stock's collapse. In terms of valuations, the stock appears undervalued in absolute terms. The company is expected to almost triple its ebitda between 2013 and 2016 while sales could increase by more than 50%. This would signify the beginning of significant margin expansion. If the company managed to increase its operating margins to 15% by 2016, an ev/sales multiple of about 2.0 could be justified, translating into a $75-$80 stock price.
FULL REPORT ATTACHED
trade action flash - if you missed Green Mountain, buy SODA
GMCR US: US$38.35; initial target: US$50 - potential long-term target $75-$80.
We recommend buying Sodastream. SODA is a manufacturer of home beverage carbonation appliances. Their machines allow customers to do their own carbonated soft drinks out of plain water - almost as good as the alchemists' quests of making gold out of base metals.
The company IPOed in November 2010 at $20.00. It subsequently raised additional capital at $43.50 in April 2011. The shares peaked first at close to $80 in summer 2011 to then collapse to $30 in 2012. The shares then peaked again at about $75 again in the summer 2013, before collapsing again to the current level. In particular the stock was down more than 25% on January 13 when it announced sharply reduced earnings. However it was up yesterday by over 7% when Green Mountain Coffee Roasters (GMCR) announced a JV deal with Coca Cola for developing competing soda machines. In addition, Coca Cola is to take a 10% stake in GMCR for $1.25bn ($75/sh), sending the shares well above $100. We had been successfully recommending GMCR back in October 2012 when the shares traded at about $23 (and issued a sell in May 2013 with the shares trading at 80. They then corrected down to 60 before the recent surge). Sodastream is a mini version of Green Mountain, with a similar business model, and maybe the same growth. Sodastream, which has been targeted by short-sellers (the short interest in mid January exceeded 50% of the float), just as Green Mountain (they must feel sore), is significantly cheaper than Green Mountain, whether now, or when Green Mountain was at the same stage of development. Although it is significantly less profitable than Green Mountain, Sodastream has essentially the same margins as Green Mountain when Green Mountain was of similar size. It is therefore likely that Sodastream will be able to grow its profitability along with scale. However, in the short-term, the Green Mountain-Coke news may entice Pepsi to form a similar venture with Sodastream and/or take a stake or even buy the company outright. We note that last June, there were rumors of a Sodastream buyout by Pepsi or Coke. These speculations died down and the company started to disappoint explaining the stock's collapse. In terms of valuations, the stock appears undervalued in absolute terms. The company is expected to almost triple its ebitda between 2013 and 2016 while sales could increase by more than 50%. This would signify the beginning of significant margin expansion. If the company managed to increase its operating margins to 15% by 2016, an ev/sales multiple of about 2.0 could be justified, translating into a $75-$80 stock price.
FULL REPORT ATTACHED