>>> What to look at today : 07/03/2014

US Market closed slightly higher ahead of today NFP, BOE & ECB Comments help the market to open higher but escalation in Ukraine started to weight again on the market... Financial continue to OP...Some disapointements in the US retail sector was also a reason for weakness in the second part of the trading day...this wekaness push VIX higher, VIX @ 14.20 +2.23%...Volumes were below avergae @ 580mil shares...China Commerce Min sais he was confident 7.5% GDP target would be achieved despite overnight remarks that 7.2-7.3% range would be the more realistic estimate...Nikkei +0.92% HS +0.01% Shanghai -0.07%


Eur$ 1.3860 S&P Fut +0.16% European fut +0.16%

Macro :
- Fitch Affirms European Stability Mechanism at AAA, Outlk Stable {NSN N21VKY6TTDS4 <go>}

Keep an eye on :
- BKIA SM : Spain could sell more Bankia stock this year
- EN FP : Bouygues Tells Echos Regulator May Demand Concessions Over SFR
- CDI FP : Christian Dior Explores Converting Legal Status to European Co.
- CMA FP : Ciments Francais Net Profit 2013 EU 48.1m Vs Loss EU141.7m
- CPR IM : Campari Improving Outlook Over-Reflected in Valuation: BofAML
- DTE GY : Deutsche Telekom CEO says no hurry to divest T-Mobile US
- EDN IM : Edison in talks with Noble Energy, Delek Energy to buy Karish and Tanin gas fields
- EVK GY : Evonik 4Q Adj. Ebitda Beats Ests, Sees Positive Volume Trend
- FRA GY : Fraport 2013 Ebitda Misses Est., Sees 2014 Passengers Rise 2%-3%
- FUR NA : Fugro Reports 2013 Revenue of EU2.42b; Analysts’ Est. EU2.63b
- GLPG BB : Galapagos Sees 2014 Rev. of EU180m vs Est. EU173m
- ISP IM : Intesa Sanpaolo Says Selling About 1.5% Stake in Pirelli
- IT IM : Italcementi 2013 Rev. EU4.24b Vs Est. EU4.28b, Italcementi Approves Cap. Increase of Up to EU450m to buy remaining shares of Ciment Francais @ 78/sh. (vs 69,31 ) +12,54% vs yest. close
- NDA SS : Nordea Bank Gets Public Warning From Finland’s Market Watchdog
- NK FP : Min. Tech increased bid for Amcol to $45.75, amcol sent notice to end pact
- NOVN VX : Novartis Reports Positive Phase 3 Study for Jakavi
- ORA FP : Orange CEO Richard Says He Has No Preference on SFR Bids
- PC IM : Pirelli Shrs Offered at EU12.2 to Market in Placing: Terms
- SFL IM : Safilo on Track to Meet Plan Targets, Solstice Not for Sale: CFO
- TNTE NA : TNT Express and Qatar Airways considering merger of air freight divisions
- TIT IM : Telecom Italia 2013 Net Loss EU674m, Est. EU425.4m Loss, Scraps Dividend as FY Sales, Net Miss Ests.
- VOLVB SS : Cevian Continues to Buy Volvo Shares, Says DI
- VK FP : Vallourec Awarded $100m Contract in Brunei by Total
- ZEH SW : Zehnder 2013 Sales Little Changed From 2012; Ebit Falls 16%

>>> Brokers Upgrades & Downgrades

>>> Up
*GEOX RAISED TO BUY VS REDUCE AT KEPLER CHEUVREUX
*KRONES RAISED TO BUY FROM NEUTRAL AT UBS
*MERSEN RAISED TO BUY VS HOLD AT SOCGEN
*PANALPINA RAISED TO OUTPERFORM VS SECTOR PERFORM AT RBC
*WIENERBERGER RAISED TO HOLD VS SELL AT BERENBERG

>>> Down
*ALCATEL-LUCENT CUT TO SELL VS HOLD AT BERENBERG
*COLOPLAST CUT FROM CONVICTION BUY AT GOLDMAN, STILL BUY
*DIASORIN CUT TO NEUTRAL VS OUTPERFORM AT MEDIOBANCA
*DRAX CUT TO SELL VS HOLD AT SOCGEN
*EIFFAGE CUT TO UNDERPERFORM VS OUTPERFORM AT RAYMOND JAMES
*ERSTE CUT TO EQUALWEIGHT VS OVERWEIGHT AT MORGAN STANLEY
*PGNIG CUT TO SELL VS BUY AT ING
*SGL CARBON CUT TO SELL VS HOLD AT BANKHAUS LAMPE

>>> PT Change
*AZIMUT PT RAISED TO EU28.5 VS EU26 AT CITI; KEPT AT BUY
*YOOX PT RAISED TO EU37 VS EU30 AT CITI; KEPT AT BUY

>>> Initiation
*WM CAPITAL RATED NEW BUY AT INTEGRAE SIM; PT EU1.22

>>> Call
>> Stock
*NOKIA ADDED TO CREDIT SUISSE’S EUROPE/U.S. FOCUS LIST
*PHILIPS ADDED TO CITI FOCUS LIST EUROPE
*SOCGEN ADDED TO CITI’S EUROPE FOCUS LIST, REPLACES BARCLAYS

>>> China Sees First Domestic Corporate-Bond Default

China Sees First Domestic Corporate-Bond Default

A Chinese solar-equipment maker failed to meet interest payments on a bond, according to an official there, becoming China's first domestic corporate-bond default.

Liu Tielong, board secretary of Shanghai Chaori Solar Energy Science & Technology Co., said that it was in default. The heavily indebted company had warned on Tuesday that it wouldn't be able to meet interest payments totaling $14.7 million, citing a credit squeeze and its inability to raise enough funds to make the interest payments.

The default, though small in size, marks the first time a Chinese company has defaulted on a bond traded in the mainland, according to Moody's Investors Service.

>>> US After Hours

After Hours Summary: SKUL +21.7%, EBS +7.4%, PNY +3.8%, NVTL -19.3%, BAXS -16.2%, ALSK -14.9% following earnings/guidance

After Hours Gainers: Companies trading higher in after hours in reaction to earnings: SKUL +21.7%, EBS +7.4%, KFY +4.5%, CMTL +4.3%, PNY +3.8%, IPWR +2.7%, PRTS +2%, JMBA +1.6%, COO +1.5%, XGTI +1.4%, FNSR +0.4%, BREW +0.2%, ARSD +0.2%, HRB +0.1%

Companies trading higher in after hours in reaction to news: SGMO +5.4% (mentioned positively by Jim Cramer; co's CEO made appearance on Mad Money), TRQ +4.8% (seeing reports that Rio Tinto is considering making a bid for the company), AUQ +2.9% (announced tender offer for any and all of its outstanding 3.50% convertible notes due 2016; announces offering of $300 mln senior notes due 2022), GOGO +1.7% (S.A.C. Capital disclosed 5.1% passive stake), ZBB +1.4% (announced NYSE MKT extended the co's compliance plan period to May 30, 2014), WCG +0.7% (disclosed reimbursement agreement with Georgia Department of Community Health)

After Hours Losers:

Companies trading lower in after hours in reaction to earnings: NVTL -19.3%, BAXS -16.2%, ALSK -14.9%, VMEM -14%, ALOG -12%, PRGS -11.6%, APP -8.9%, BNFT -8%, TNDM -6.8%, QTWW -6.4%, ZQK -5.1%, WTI -4.1%, AMBA -3.7%, GPS -3.6%, ASTI -2.8%, VNET -2.2%, QIHU -0.9%, LGP -1.1%, SPPI -0.9%, IDT -0.4%

Companies trading lower in after hours in reaction to news: APP -8.9% (announced it received a noncompliance notice from NYSE MKT; co also provided downside FY14 rev guidance), CDW -4.5% (commenced public offering of 10 mln shares of its common stock held by the selling stockholders), LEI -4.3% (announced it was notified by the NYSE MKT that the Company is not in compliance with one of the Exchange's continued listing standards), CKP -3.9% (announced delay in earnings release and conference call for Q4 and FY13), SWY -3.4% (co and Albertsons announced definitive merger agreement; Safeway shareholders expected to receive total value estimated at $40 per share), EAT -1.1% (announced Guy Constant has resigned as Executive Vice President, Chief Financial Officer and President of Global Business Development)

Amcol Becomes Hot Commodity as Takeover War Escalates: Real M&A

+------------------------------------------------------------------------------+

Amcol Becomes Hot Commodity as Takeover War Escalates: Real M&A 2014-03-07 00:12:59.393 GMT

(For a Real M&A column news alert: SALT REALMNA <GO>.)

By Brooke Sutherland March 7 (Bloomberg) -- Traders are betting the hottest bidding war of 2014 isn’t over, even after Amcol International Corp. lured its sixth increased offer in three weeks. Minerals Technologies Inc. yesterday boosted its bid to $45.75 a share for the maker of clay used in everything from kitty litter and anti-aging skin cream to oil drilling. That topped French mineral producer Imerys SA’s latest proposal by 50 cents. No other U.S. takeover target valued at more than $1 billion has seen more public bidding activity this year, according to data compiled by Bloomberg. Amcol closed yesterday at $46.75, a sign some investors expect the battle to escalate. Buying Amcol, the Hoffman Estates, Illinois-based producer of bentonite, would give Imerys a stronger U.S. presence. The $7.1 billion company has room to sweeten its offer to about $48.70, according to Albert Fried & Co. For Minerals Technologies, Amcol would boost sales growth and help it expand into other materials, said CJS Securities Inc., which estimated the $1.9 billion company could bid about $50 if needed. Imerys and Minerals Technologies are “nickeling and diming each other to try and be the last man standing,” Todd Vencil, a Richmond, Virginia-based analyst at Sterne Agee Group Inc., said in a phone interview. “It’s driven by these two companies’ need to either find growth or be able to bring some of their own strengths to bear.” Representatives for Paris-based Imerys and New York-based Minerals Technologies declined to comment. A representative for Amcol didn’t immediately respond to a request for comment.

Sweetened Offers

Imerys said on Feb. 12 that it had agreed to buy Amcol for $41 a share, or about $1.6 billion including net debt. Minerals Technologies has since countered Imerys four times and removed financial contingencies. Imerys has raised its offer twice since the initial agreement and hasn’t responded to the latest Minerals Technologies bid, which is 1.1 percent higher than the French company’s March 4 proposal for $45.25. “This is a unique situation where they’re only raising by 25 or 50 cents at a time,” Daniel Rizzo, a New York-based analyst at Sidoti & Co., said in a phone interview. “It’s not like Minerals Technologies is blowing them away with this much higher offer. They’re only up 50 cents. That’s not going to make anybody walk away in my opinion.” The only other U.S. targets of similar or larger size to attract multiple bids this year were Time Warner Cable Inc. and Riverbed Technology Inc., according to data compiled by Bloomberg.

Geographic Expansion

Amcol would increase Imerys’s revenue by about 20 percent and bolster its U.S. presence, according to Arnaud Palliez, a Paris-based analyst at Raymond James Financial Inc. He estimated total cost savings and revenue benefits of about $70 million. “Amcol is present in a number of markets where Imerys is not present,” Imerys Chief Executive Officer Gilles Michel said during a Feb. 12 conference call. “That offers a lot of opportunities for new developments on both sides.” “And it is probably, in my opinion, a good idea for a company like ours or whoever to invest in U.S.-based assets at this point in time of the economic cycle,” he added. Economists project U.S. gross domestic product will expand 2.9 percent this year, compared with 1.1 percent for the euro area, according to estimates compiled by Bloomberg. Imerys got about 23 percent of its revenue from North America in 2012, compared with 52 percent from Europe.

Imerys Potential

Assuming synergies of about $50 million, Imerys could offer up to about $48.70 a share before the deal starts becoming dilutive to shareholders, according to Sachin Shah, a special situations and merger-arbitrage strategist at New York-based Albert Fried. Acquiring Amcol will help Minerals Technologies diversify beyond products including precipitated calcium carbonate, limestone and talc, said Daniel Moore, a White Plains, New York- based analyst at CJS Securities. The company can also cut costs and streamline operations at Amcol to boost profitability, similar to what it’s done with its own business over the last few years, Moore said. Minerals Technologies forecast about $50 million in initial cost savings, with the chance to squeeze out more over time. With about $506 million in cash to put toward a bid, the company has the ability to boost its offer to about $50 a share, or 44 percent more than Amcol’s average stock price in the 20 days before the bidding war began, according to Moore.

Strategic Fit

“It’s a very good strategic fit for Minerals Technologies and in the hands of that management team, we’re likely to see much better utilization of assets,” the analyst said. “At least up to a point, to probably that $50 level, I think shareholders would be generally enthusiastic.” Imerys risks overpaying if it continues to compete with Minerals Technologies, said Palliez of Raymond James. “We are now at kind of the limit in terms of the price they can offer,” Palliez said in a phone interview. “I would not like to see them making a new bid.” With the stock already $1 higher than the latest offer price, investors may not have much to gain by wagering on a new bid, even if one materializes, said Keith Moore of Stamford, Connecticut-based MKM Partners LLC. Even so, in bidding wars this hot, strategic needs can outweigh financial analysis, he said. “Sometimes they’re going to pay a price that doesn’t necessarily relate to past deals -- they’re willing to pay up for it,” Moore, an event-driven strategist, said in a phone interview. “You recognize you might lose some here but who knows. You’re taking a flier.”

For Related News and Information: Minerals Technologies Raises Offer for Third Time in Amcol Fight NSN N20QKY6TTDSI <GO> Imerys to Buy Amcol for $1.6 Billion to Add Industrial Clays NSN N0VIL66VDKHV <GO> Amcol acquisition news: ACO US <EQUITY> TCNI MNA <GO> Real M&A columns: NI REALMNA <GO> Top deal stories: DTOP <GO>

--Editors: Whitney Kisling, Beth Williams

To contact the reporter on this story: Brooke Sutherland in New York at +1-212-617-0448 or bsutherland7@bloomberg.net

To contact the editor responsible for this story: Beth Williams at +1-212-617-2307 or bewilliams@bloomberg.net

>>> Asian Update

Asian Market Update: RBA Gov Stevens sees the $0.90 line as "too high" for AUD; Investors weather-weary ahead of Feb jobs report

***Economic Data*** - (AU) AUSTRALIA FEB AIG PERFORMANCE OF CONSTRUCTION INDEX: 44.2 V 48.2 PRIOR (2nd month of contraction; 6-month low) - (JP) JAPAN FEB OFFICIAL RESERVE ASSETS: $1.29T V $1.28T - (MY) MALAYSIA JAN TRADE BALANCE (MYR): 6.4B V 9.1BE

Market Snapshot (as of 04:30 GMT): - Nikkei225 +0.3%, S&P/ASX +0.2%, Kospi -0.1%, Shanghai Composite flat, Hang Seng -0.2%, Mar S&P500 flat at 1,877, Apr gold -0.1% at $1,350, Apr crude oil +0.2% at $101.77/brl

***Highlights/Observations/Insights*** - RBA Gov Stevens caused the biggest ripple in the currency markets in an otherwise quiet pre-NFP trading session. Speaking before the House of Representatives of Economic Committee, Stevens saw the $0.90 as a critical threshold where AUD becomes too high. Stevens further acknowledged wage growth has slowed and unemployment rate will edge high yet, but also affirmed there is no need to lower rates at this time, expressing some more concern about the dangers of overheating property markets. Stevens also noted the recent GDP data does not change the RBA's assessment that domestic economy is running below trend.

- Ukraine/Crimea/Russia standoff remains tense in the 24 hours after Crimea parliament formally approved secession and announced it would put the matter to a Mar 16th referendum vote. Pres Obama and Russia's Putin held another hour-long phone session but remain far apart in their positions - US continues to maintain Russia is in violation of Ukraine's sovereignty and would oppose Crimea independence vote, while Russia still deems Ukraine's new govt as illegitimate in making demands regarding the peninsula. Separately, Ukraine press has speculated that Fri-Sun will see a "high chance" of an assault by Russian troops on Ukraine bases in Crimea.

- Chinese press headlines of note: - PBoC adviser Chen: China trust product default risks are under control - Xinhua - PBoC may gradually expand Yuan trading band with a series of small but incremental steps in 2014 - Sec Journal - According to Deovolente Realty Co, Shanghai pre-owned home sales for Feb: 11.6K units (2-year low), -18.9% m/m, -20.4% y/y; Avg price fell 4% m/m to CNY19.6K/sqm - Shanghai Daily - China Commerce Min sais he was confident 7.5% GDP target would be achieved despite overnight remarks that 7.2-7.3% range would be the more realistic estimate.

- Fed's Lockhart said it would be reasonable to anticipate a soft jobs report for February given the "winter's wrath", but also voiced support in continuity of the pace of taper, suggesting only a serious drop-off in activity would merit change. Fed's Plosser also said the bar to change the pace of the taper is high, even though the near-term trend of economic growth has been reduced by the GFC to 2.0-2.25%. Plosser also said it will take a couple of months before weather-related factors are filtered out from US economic data.

***Fixed Income/Commodities/Currencies*** - (US) Weekly Fed Balance Sheet Total Assets Week ending Mar 5th: $4.17T v $4.16T prior; Reserve Bank Credit: $4.13T v $4.12T prior; M1: +$14.8B (first rise in 3 weeks) v -$18.8B prior; M2: -$8.2B (first decline in 7 weeks) v +$35.9B prior; M1 and M2 percent change at seasonally adjusted annual rates for last 13 weeks y/y: M1 y/y change: 8.8% v 8.6% w/w; M2 y/y change: 5.6% v 5.6% w/w - (CN) Daily Shibor fixings: O/N: 1.9948% v 2.0547% prior (2nd consecutive decline, lowest since Feb 27th); 1-week: 2.4030% v 2.4860% prior (2nd consecutive decline, lowest since June 2012) - (AU) Australia MoF (AOFM) sells A$800M in 3.25% 2018 Bonds; avg yield: 3.3869%; bid-to-cover: 4.58x - (JP) BOJ offers to buy ¥110B in JGB with maturity lower than 1-yr and ¥180B in JGB with maturity over 10-yr as well as ¥2.0T in T-bills

***Equities*** US markets: - CMTL: Reports Q2 $0.32 v $0.26e, R$85.5M v $80.3Me; +4.3% afterhours - HRB: Reports Q3 -$0.78 v -$0.08e, R$199.8M v $531Me; cites delayed opening of IRS e-file; -3.4% afterhours - SWY: Safeway and Albertsons Announce Definitive Merger Agreement at approx $40/shr ($32.50/shr in cash and other considerations); -3.6% afterhours - GPS: Reports Feb SSS -7.0% v +1.0%e; -4.8% afterhours - APP: Reports prelim FY13 Rev $634M v $642Me; Feb SSS -5% v +5% y/y, cites recent cold weather; -8.9% afterhours - PRGS: Reports prelim Q1 $0.27-0.28 v $0.31e, R$74-75M v $81.5Me; -11.7% afterhours - NVTL: Reports Q4 -$0.16 v -$0.08e, R$65.3M v $74.6Me; -18.6% afterhours

Notable movers by sector: - Consumer staples: China Modern Dairy 1117.HK +0.8% (positive profit alert) - Financials: Sinolink Securities 600109.CN +6.0% (Feb Op results); Haitong Securities 6837.HK +2.4% (Feb Op results); CITIC Securities 6030.HK +1.0% (Feb Op results); China Vanke 000002.CN -0.3% (FY13 results); Ping An Bank 000001.CN +0.2% (FY13 results) - Industrials: Xuzhou Handler Special Vehicle 300201.CN +2.8% (Q1 guidance); BYD Company 1211.HK +4.0% (E6 model selected into subsidy list); Great Wall Motor 2333.HK -3.7% (Feb auto sales); Boart Longyear BLY.AU -3.4% (S&P Downgrade) - Technology: Eternal Asia Supply Chain Management 002183.CN +3.0% (invests in supply chain management business) - Healthcare: Shenzhen Neptunus Bioengineering 000078.CN +10.0% (progress in anticancer drug) - Telecom: NTT DoCoMo 9437.JP -0.6% (CFO comments) - Energy: Tap Oil TAP.AU -1.1% (to sell oil, gas blocks)

>>>US Close Dow +0,38% S&P+0,17% Nasdaq-0,13%

Closing Summary: Stocks End Mixed Ahead of February Jobs Report
The stock market ended the Thursday session on a mixed note ahead of Friday's nonfarm payrolls report for February (Briefing.com consensus 163K). The Dow Jones Industrial Average (+0.4%) and S&P 500 (+0.2%) posted modest gains while the Nasdaq Composite (-0.1%) lagged throughout the session.

Equities began the trading day on an upbeat note following comments from the Bank of England and the European Central Bank, both of which reaffirmed their commitment to maintaining their current, accommodative, policy stance.

The reminder of continued monetary support overshadowed concerns about the escalation of the situation in Ukraine where the Crimean parliament voted to join the Russian Federation and hold a referendum on the matter in just over a week.

Another issue that was put on the backburner was the continuation of retailer woes as indicated by disappointing quarterly results from Children's Place (PLCE 50.66, -4.04), Costco (COST 113.26, -3.21), and Staples (SPLS 11.35, -2.05). Costco weighed on the consumer staples sector (-0.04%) while the discretionary space (+0.3%) was able to end among the outperformers thanks to gains among quick-service restaurant names. Yum! Brands (YUM 77.29, +2.48) made a significant contribution, climbing 3.3% following a Robert W. Baird upgrade to ‘Outperform' from ‘Neutral.'

Although the discretionary sector displayed relative strength, it was another cyclical group, financials (+0.7%), that spent the entire day in the lead. The financial sector outperformed for the third consecutive day, extending its week-to-date gain to 2.5% versus a 1.0% increase for the S&P 500.

Despite the relative strength of an influential group, the S&P 500 was knocked off session highs in the early afternoon when significant selling pressure among biotechnology weighed on the health care sector (-0.7%) and the Nasdaq Composite. The iShares Nasdaq Biotechnology ETF (IBB 261.14, -7.15) ended near its session low, down 2.7%. Also exerting pressure on the Nasdaq was the technology sector, which ended flat.

The afternoon weakness contributed to increased demand for volatility protection, sending the CBOE Volatility Index (VIX 14.20, +0.31) higher by 2.2%.

Treasuries ended modestly lower with the 10-yr yield up three basis points at 2.74%.

Participation was below average as 661 million shares changed hands on the NYSE floor.

Also of note, President Obama addressed the situation in Ukraine, touching on the following points: (1) the Crimea referendum to join Russia violates international law (2) there is an executive order that sanctions anyone threatening the sovereignty of Ukraine (3) Russia should allow international monitors into Ukraine and (4) Congress should resolve to support the IMF's capacity to help Ukraine with a loan facility.

Investors received four economic data points:
Initial claims for the week ending March 1 fell by 26,000 to 323,000 (consensus 338,000). The Department of Labor said the decline coincided with strong winter storms, implying that layoffs were either deferred or individuals laid off were unable to file their unemployment claims.
Fourth quarter productivity was revised down to 1.8% (consensus 2.5%) from 3.2%.
Unit labor costs declined 0.1% in the fourth quarter (consensus -0.7%) versus an originally reported 1.6% drop. The improvement was the end result of an increase in hourly compensation (positive) combined with a drop in output (negative).
Factory orders declined 0.7% in January after declining a downwardly revised 2.0% (from -1.6%) in December. The consensus expected factory orders to decline 0.5%.
Tomorrow, February nonfarm payrolls, unemployment rate, hourly earnings, average workweek, and the January trade balance will all be reported at 8:30 ET while the January Consumer Credit report will be released at 15:00 ET.

Nasdaq Composite +4.2% YTD
Russell 2000 +3.8% YTD
S&P 500 +1.6% YTD
Dow Jones Industrial Average -0.9% YTD

WSJ : Altice Has Edge in French Telecom Battle

Martin Bouygues EN.FR +6.59% just rolled his tank onto fellow French billionaire Patrick Drahi's lawn.

French conglomerate Bouygues has made a last-minute offer for Vivendi's VIV.FR +0.88% SFR, just over a week after Mr. Drahi's Altice made its long-awaited approach for the French mobile operator.

On the face of it, there doesn't look much between the offers: both approaches value SFR at €14.5 billion ($19.9 billion), before deal synergies, in a mixture of cash and stock. But Bouygues's intervention might not be enough.

If Vivendi is in a hurry to get clear of telecoms, Altice seems to offer an easier exit for the French media group. Under Altice's offer, SFR would be merged into Paris-listed Numericable. Vivendi would end up with 32% of the enlarged company and would be free to sell its shares in the new company, after an agreed period.

Bouygues, on the other hand, wants to merge SFR with its own mobile operator, Bouygues Telecom. It would then launch an initial public offering of the new company of which Vivendi would own 46%. That would take time.

More important, Altice's combination also looks like an easier deal for France's telecom regulator to swallow. It could create a stronger competitor in broadband Internet, home phone and wireless services packages, which are becoming a bigger part of the French market. Allowing a merger of SFR and Bouygues—the second and third largest mobile operators in France by subscribers—would be an about-face for the regulator. In 2012, it opened the door to a fourth wireless operator explicitly to stoke greater competition.

True, Altice's pledges on cost savings look a tad ambitious. The cable company reckons its can save €1.2 billion a year, compared with Bouygues' €1.4 billion, but on a cost base roughly 30% smaller. At 12% of the enlarged company's operating expenses and capital expenditure, its promised savings come in well above other mobile-cable deals: Vodafone's VOD.LN +0.43% takeover of Kabel Deutschland expects to generate savings of just 3.3% of its combined costs in Germany, notes Citigroup.

But SFR has five million broadband Internet customers, compared with Vodafone's three million in Germany. Moving those subscribers onto Numericable's cable network would save on payments SFR makes to use French incumbent Orange's wires to customers' homes. Altice could also call a halt to SFR's spending on building its own fiber network in France.

Bouygues may be betting that Vivendi cares more about value, and less about speed. It is offering a larger stake in the combined company should Vivendi worry it is selling SFR at the bottom. The media company has shown considerable patience in disposing of unwanted assets in the past.

In this first skirmish, Altice looks to have the edge. But add in a mélange of French politics given Mr. Bouygues's connections and Mr. Drahi should still be prepared for a fight.

(BFW) Italcementi to Bid for Ciments Francais Remaining Shares


MORE: Italcementi to Bid for Ciments Francais Remaining Shares
2014-03-06 19:42:20.492 GMT


By Louisa Fahy
     March 6 (Bloomberg) -- Italcementi starts voluntary public
tender offer for shares it doesn’t already own at EU78/shr,
aimed at delisting Ciments Francais shares from Paris Stock
Exchange.
  * NOTE: Italcementi held 83% of shrs at end-2012: Bloomberg
    data

Link to Statement:NSN N212BU3PR6RK <GO>

For Related News and Information:
First Word scrolling panel: FIRST<GO>
First Word newswire: NH BFW<GO>

--Editor: Andrea Snyder

To contact the reporter on this story:
Louisa Fahy in Washington at +1-202-624-1942 or
lnesbitt@bloomberg.net

To contact the editor responsible for this story:
Andrea Snyder at +1-202-624-1831 or
asnyder5@bloomberg.net