Apple announces record App Store holiday spending, $540 million on New Year’s Day aloneApple has announced today that App Store customers spent a record amount throughout the holiday season. Apple says that in total, the App Store has generated more than $200 billion for developers since the App Store launch in 2008.
Apple says that App Store customers spent $1.8 billion on digital goods and services over the week between Christmas Eve and New Year’s Eve. On New Year’s Day, Apple says that customers spent a record of $540 million in the App Store.
“Now more than ever before, customers around the world have found inspiration and value in the breadth and quality of Apple’s services, which have impacted their lives in big and small ways every day,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re incredibly optimistic about where we’re headed, and we believe that the opportunities for developers and the creative community are endless, as are the positive and meaningful benefits to our customers.”