I thought this study was interesting and could be one of the element of the strategy of Vivendi move in the game industry but I don't see any mentionned of software names in this report...Worth having a look as this numbers look really bid
* European Technology Perspectives — We see wide implications, but believe that hardware/semiconductors will drive the market near term. Over time, we see applications software companies benefiting the most as the new VR/AR interface increases the value of the enterprise apps. Meanwhile, on the IT services side, we see opportunity in terms of technical expertise needs.
>>> European Technology Stock Implications
– ARM should benefit from need for advanced compute in AR — An important feature of AR devices is mobility, making power-efficient computational ability a critical determinant. We see ARM as being well positioned to emerge as the
architecture of choice, and see upside particularly from graphics IP adoption.
– STM is exposed via its broad portfolio — including both optical and nonoptical sensors, microcontrollers, and power semiconductors. In particular, we highlight the firm’s microcontroller wins so far as well as discuss potential via
non-optical sensor products on the MEMS side.
– IFX’s market leadership in power semiconductors makes it well positioned
— Like STM, we see IFX also benefiting through sensors (such as its 3D image sensor that is used in GOOG Project Tango), but more importantly, going forward, we see IFX further benefiting through rising adoption of power
semiconductors to drive energy efficiency, particularly for AR headsets.
>>> European Media Perspectives — We see the provision of compelling, immersive content as a pre-condition for widespread take up of VR in particular, and for some of the companies within our coverage, this represents a big opportunity. We also see VR/AR being an interesting new channel for marketers.
>>> European Media Stock Implications — Looking at the stocks, Sky (Buy) has done more than most to position itself as a leading potential content partner over time, although P7S1 (Neutral) is also in the space. On the advertising side, we see the agencies (WPP/Publicis, both Buy) as the biggest potential beneficiaries.