Under Armour on Conference Call (28.94)
- Slower traffic caused significant promotional activities; commoditized some of its core products; Lost top line volume as worked back to mix.
- E-commerce was strong but lower than expected.
- Were out of balance with cold weather assortment.
- Says greater opportunity for diversify product mix; can drive volume in a discounted environment but still want to play the role as a premium full priced brand.
- Believes have taken steps to better position for future promotional environments.
- Imbalance due to extreme growth that it sees as an opportunity.