Twitter on Conference Call; stock trading at $16.90
- 2017 Focus- easier on-boarding and easier ways to tweet; starting to see this in the results; recently launched explore tab which makes it easier to organize.
- Product changes and marketing big driver for DAU; changes making and relaunching; Seeing strong growth in Q1 for DAUs.
- Made a big bet in Live Streaming in 2016.
- Majority of revenue remains branded advertising; Will continue to invest in this area.
- Why unable to monetize?:
- Looked at a number of different ways of analyzing the business; organizational impact as well as fundamental trends;
- Reorganization salesforce at the end of Q3; Performance of those accounts that changed hands are consolidated versus performance of those spending to standpoint that were not affected and there is no difference in the trend so there's no quantitative analysis that shows had an organizational impact due to the restructuring; Doesn't appear to have any impact our revenue performance or outlook that said similar to the fourth quarter
- Implied range of revenue that's quite wide and there's a number changing factors; continue to focus on EBITDA and EBITDA margin as opposed to a narrow range of revenue.
- Haven't been able to leverage the more attractive ROI potential of acceleration and the double-digit growth in inventory.
- Audience and engagement growth were sitting down to branded advertiser showing them the positive trends taking them to the increased inventory the higher scale the greater growth all of which can lead to better ROI; will get better allocation over the next 6 to 12 months; in addition to that trend it's important to understand that in the quarter did see audience and engagement growth were sitting down to branded advertiser showing them the positive trends taking them to the increased inventory
- Did see an acceleration in the competitive environment for branded advertising since mid-January.
- Taking a step back and looking at simplify product and putting resources behind those products think have the greatest probability of success that can deliver the best long-term growth potential and that leverage competitive advantages; may cause them to be deemphasized products increasing revenue
- NFL exceeded revenue and profitability expectations for TWTR and partners