T-Mobile is doubling down on unlimited data
Its latest rates do away with data caps, though HD video will cost a pretty penny.
Unlimited data is back. Sort of.
After years of moving away from such plans, three of the four major carriers once again have an all-you-can-eat option.
Sprint has never gone away from such plans, while AT&T recently brought it back for customers willing to also sign up for TV service.
On Thursday, T-Mobile announced a new series of rate plans that focus on unlimited data, though consumers who want high-speed video will have to pay a hefty price for that privilege.
Under the new T-Mobile One plans, customers get unlimited high-speed data for $70 per month, with video capped at standard-definition quality. Those who want HD video can get it for $25 per month. As is standard in the industry, additional lines cost less as customers with multiple lines tend to be the ones that stick around longer.
While “unlimited” sounds good, the truth is that T-Mobile was already giving its customers unlimited video and music before, so it was pretty tough to use up one’s high-speed data limits. For some customers, the new plans might not be that attractive.