Red Bull sale increasingly unlikely; internal succession plans in place - report (translated)
A sale of Austrian energy drink group Red Bull is becoming increasingly unlikely, Format suggested without naming sources for the information. The Austrian magazine pointed out that Dietrich Mateschitz, the co-owner and figurehead of Red Bull, is turning 70 soon, but has shown no signs of slowing down or planning a retreat.
Red Bull is nevertheless already preparing for the time after Mateschitz. For a long time, a sale of Red Bull to one of the large US beverages conglomerates Coca-Cola or Pepsi was seen as the most likely future scenario, the report continued. However, this option seems very unlikely today and such rumours have not surfaced for quite some time, it added. The article noted that Red Bull is expected to find an internal solution involving existing managers and Mateschitz’s son, Mark Gerhardter.
As previously reported, Mateschitz owns a 49% stake in Red Bull, while the remaining 51% stake is owned by the Thailand-based Yoovidhya family.
Red Bull generated a profit of approximately EUR 500m in fiscal 2013.
Source Format