Pierre & Vacances-Center Parcs acquires La France du Nord au Sud for undisclosed amount
Pierre & Vacances-Center Parcs [EPA:VAC] announced it is stepping up its development strategy for Maeva.com with the integration of La France du Nord au Sud.
In 2014, the Pierre & Vacances-Center Parcs Group, the European leader in tourism residences, confirmed its aim to become a major player in online holiday rentals in France and Spain, via its new Maeva.com distribution platform.
The acquisition of "La France du Nord au Sud" marks an acceleration in the development of Maeva.com, by providing a diversified and multi-brand tourism offering in France and Spain including tourism residences, villages clubs, houses, villas, campsites, chalets, hotels and individual apartments, combined with a services offering from renowned partners.
The acquisition of "La France du Nord au Sud" will enable Maeva.com to extend its tourism product offering and boost its ramp-up. By providing a unique and fully integrated offer ranging from apartment and home management to their optimised marketing and on-site operation, Maeva.com is positioning itself as a leading player in the B2C and C2C holiday rental market.
Maeva.com's global offering integrating "La France du Nord au Sud" is to comprise 25,000 accommodation units. By 2020, Maeva.com aims to distribute 50,000 references.
This development was also reported in daily Le Figaro, which noted that La France du Nord au Sud, which was founded in 2006, has 25 employees and generates sales of EUR 40m annually