Nestle Purina agrees to sell small pets food business in France, Italy, Spain, to Bob Martin
Nestle Purina has reached an agreement to sell its small pets food business in Europe to the UK petcare company Bob Martin, Alimarket reported citing unspecified sources. The agreement includes the manufacture, distribution and sales of this business in France, Italy and Spain, according to the report.
Nestle Purina wants to focus on its cat and dog petfood core business, according to the Spanish-language report.
In Spain, Nestlé Purina Petcare España markets these products under the 'Friskies' and 'Nido' brands. The company has a 34% brand food market share in bird food.
Southport, UK-based Bob Martin operates in Spain through its unit Bob Martin Petcare Spain.
Alimarket