Mediaset Premium likely to fall under complete control of Vivendi as part of content deal with Mediaset
Mediaset Premium, the pay-TV subsidiary of listed Italian media group Mediaset is likely to fall under the complete control of Vivendi, Italian language daily Il Sole 24 Ore reported. The unsourced report said that listed French media group Vivendi would take 100% of Mediaset Premium as part of a share swap between the two media groups that will serve as the basis of a pan-European media deal.
The report said that under the agreement Mediaset and Vivendi will each swap a 3.5% stake. However, as a 3.5% holding in Vivendi is worth EUR 870m and a 3.5% stake in Mediaset EUR 150m, Vivendi will also take ownership of Mediaset Premium.
The report noted that Mediaset Premium is valued at EUR 800m, with Mediaset holding 89% and Spanish telco Telefonica 11%. Telefonica will also sell its stake in Mediaset Premium, the report said.
Il Sole 24 Ore