Mediaset Premium attracts interest of Vivendi
Mediaset Premium, the pay-TV operations of listed Italian media group Mediaset, has attracted the interest of French media group Vivendi, Il Sole 24 Ore reported. Vivendi is looking to take over Mediaset Premium with a cash and share deal, the Italian-language daily cited market rumours as saying.
An unsourced report in Milano Finanza also claimed that Vivendi was looking at Mediaset Premium but claimed that the matter under discussion was an industrial deal involving content with no effect on Mediaset Premium's shareholding structure.
The report said that Mediaset Premium has been valued at EUR 1.1bn, while Mediaset has given Mediaset Premium an enterprise value of EUR 800m plus a EUR 100m cash pile.
An unsourced report in Il Corriere della Sera said that Vivendi is valuing Mediaset Premium at EUR 900m.
Il Sole 24 Ore, Milano Finanza daily edition, Il Corriere della Sera