Planning to introduce SEPHORA to 25 additional stores; effective May 1 - In addition to the grand openings, six existing SEPHORA inside JCPenney shops will expand to meet the high customer demand for prestige cosmetics and beauty products. Expanded locations will represent an average of 3,000 total square feet of space dedicated to SEPHORA merchandise and SEPHORA Beauty Studio where clients receive complimentary mini-makeovers