Reportedly Instagram is seeing users spend less time on the platform
- AdWeek A recent study conducted by SimilarWeb found that Americans spent less time on the four largest social networks in the first part of this year than they did during the same time period of 2015. More specifically, the study saw a 36.16 percent decrease on Instagram, 27.94 percent on Twitter, 19.21 percent on Snapchat and 6.7 percent on Facebook.