Facebook Article highlights the "tracking pixel," released by Facebook last June, code that allows advertisers to track customers who come to their websites from Facebook ads which has been a boon for the many small businesses that market on the site - NYT (update)
- The product has likely attracted more small business advertiser to Facebook, creating more competition for Google's AdWords.
- Analyst notes that the Facebook ads are more targeted to the users existing interests that have been inputted on their profile over years versus Google's ads which respond to searches the user is currently inputting.
- Analyst notes that the Facebook ads are more targeted to the users existing interests that have been inputted on their profile over years versus Google's ads which respond to searches the user is currently inputting.