Coty and Marc Jacobs sign and expand long-term license agreement
- Co announces that Marc Jacobs International has signed an expanded long-term license agreement with the company bringing Marc Jacobs Beauty into its portfolio.
- Marc Jacobs Beauty, which originally launched in 2013 in partnership with Kendo Brands, quickly achieved notoriety among fashion-forward consumers. A favorite of celebrity make-up artists, innovative formulas and iconic advertising campaigns led to a cult-following throughout the partnership, which came to an end in late 2021.
- The Daisy Marc Jacobs fragrance remains one of the brand's biggest achievements to date. In 2018, it was the fastest-growing franchise among the Top 10 Women's Fragrances in the U.S. and continues to be No. 6.