Beyond Meat partners with Yum China (YUMC) to introduce Beyond Burger at select KFC, Pizza Hut and Taco Bell restaurants (128.29)
Yum China Holdings (YUMC) today announced that it is partnering with Beyond Meat (BYND) to introduce the Beyond Burger as a limited time offering at select KFC, Pizza Hut and Taco Bell locations in mainland China starting June 3. This partnership marks the introduction of Beyond Meat's Beyond Burger in mainland China.
Launching on June 3, KFC will offer the Beyond Burger as a 3-day limited time offer at five locations in Beijing, Chengdu, Hangzhou and Shanghai. The Beyond Burger will provide Chinese consumers an exciting and delicious plant-based twist on the iconic beef burger patty.