Alphabet prelim Q2 $8.42 vs $8.04 Capital IQ Consensus Estimate; revs $21.5 bln vs $20.77 bln Capital IQ Consensus Estimate
Alphabet- Paid Clicks and Cost Per Clicks Aggregate paid clicks Y/Y
* Aggregate Paid Clicks Q2 +29%;-Q1 +29%;Q4 +31%; Q3 +23%.
- Paid Clicks on Google websites- Q2 +37%;Q1 +38%; Q4 +40%; Q3 +35%.
- Paid clicks on member sites- Q2 0%;Q1 +2%; Q4 +2%; Q3 -5%.
* Aggregate cost per click- Q2 -7%; Q1 -9%; Q4 -13%; Q3 -11%
- CPC on Google sites- Q2 -9%;Q1 -12%; Q4 -16%; Q3 -16%.
- CPC on member sites- Q1 -8%; -8%; Q4 -8%; Q3 -4%.